Does your PR agency do this?
Success stories are how we demonstrate our results for the power of public relations. As each business challenge is unique, we develop custom strategies for every new client. We pitch and obtain regional, national, and international press in a variety of industries – and the results speak for themselves.
VANESSA PETRONELLI
BRANDING, WEBSITE, MARKETING, & PR CLIENT
THE CHALLENGE
Spiritual teacher & channelor wanted to expand her reach in the Hollywood circuit. Vanessa had no previous press at all, and came to Wadjet PR for help.
THE SOLUTION
We performed a full brand analysis in where we changed her branding words, elevator pitch, created press kit, new photos, optimized her website layout, and fresh marketing materials. Promoting her diverse teaching methods, speaking, and coaching through compelling story telling & visuals.
Full Brand analysis
Shifted verbiage in tag lines, branding words
Created an elevator pitch that summed up all of who Vanessa is & does
Opitimized website
RESULTS
After mass media pitches, multiple targeted media lists, attended in person events, created & attended online events, and a variety of creative pitch angles, this campaign:
Positioned her as an expert in her field: Life Coach | Spiritual Teacher | Channelor | Speaker
Obtained more than 60 media placements in top tier outlets like GMA (twice!), KTLA, Your Morning (major Canadian show), Life & Style Magazine (Print), Good Morning La La Land, and more!!!
PRESS
View the various areas where Vanessa Petronelli has been discussed:
MELISSA KATHRYN
BRANDING, BUSINESS COACHING, WEBSITE, MARKETING, & PR CLIENT
THE CHALLENGE
Fitness expert, nutritionist, chef, women’s coach & author wanted to expand her reach in the Hollywood circuit. She felt she had a lot of offerings and wasn’t sure how to tie them all in together. She had very limited press and came to Wadjet PR for help. She also wanted her blue check on IG.
THE SOLUTION
We started with business coaching to dial in her niche & target market. We performed a full brand analysis in where we changed her branding words, elevator pitch, created press kit, new photos, optimized her website layout, fresh marketing materials, and elevated her social media accounts.
Tied in all of her offerings into one dialed in message
New Branding & targeted messaging
New Website
Elevated her social media
Positioned her as an expert in her field: Wholeness Coach | Weight Loss Expert | Radio Host | Speaker | Author
RESULTS
After mass media pitches, multiple targeted media lists, attended in person events, and a variety of creative pitch angles, this campaign:
Obtained more than 50 media placements in top tier outlets like KTLA, Parade, US Weekly (Print), Women’s Day, USA Today, Romper, ABC, and more!
Got her blue check on IG
NICOLE MOORE
PR CLIENT
THE CHALLENGE
Love Coach Nicole Moore was looking for media coverage to create credibility to shift into working with more celebrities. She had only 4 current press at the time. She also wanted her IG blue check.
THE SOLUTION
We worked with her team on creating call to actions such as free coaching sessions for influencers & celebrities to help create a buzz. These free sessions would convert into influencer posts, podcasts (traded podcasts), and creating an online buzz. We targeted reality tv contestants who were looking for love.
We created a branded press kit, and helped co-create fresh marketing materials for events. We pitched mainstream media, and landed many publications.
RESULTS
After mass media pitches, multiple targeted media lists, attended in person events, created & attended online events, and a variety of creative pitch angles, this campaign:
Positioned her as an expert in her field: Celebrity Relationship Coach | Body Language Expert | Speaker
Obtained more than 100 media placements in top tier outlets like Cosmopolitan Magazine (Print), People Magazine, KTLA, ABC News, TODAY, Brides, Parade, US Weekly, Ask Men, USA Today, Women’s Day, Nikki Swift, Her Agenda, and so many more!!!!
Had a weekly column as the celebrity body language expert on “The List,” and was a regular on “Nikki Swift.”
Gained celebrity clients
Worked with many reality stars & influencers
Got her blue check on IG
